Branding. Good or bad for cities?
Our new post looks at how cities brand themselves. But should this kind of thinking even enter the equation? Should cities consciously ‘brand’ themselves, and is it beneficial if they do?
我們的新文章介紹城市如何打造自身品牌,但品牌思維是否應進入城市之中?城市是否該刻意建立品牌?此舉對城市有益嗎?