As a behavioural psychologist, James Sallis started out trying to understand how to motivate people to become more physically active. But, like many of his colleagues, he soon found that whatever worked only worked a little, on a few people, for a short time. Soon, Dr. Sallis came to see the modern urban environment as a big part of the problem.
Dr. Sallis says cities should prioritize pedestrians, bicyclists.
This week, Dr. Sallis also becomes the latest winner of the Bloomberg Manulife Prize for the Promotion of Active Health, a $50,000 award administered by McGill University. On his way to receiving the prize Dr. Sallis stopped by Toronto’s Metro Hall to share his ideas and findings with city officials and to talk about the significance of place with The Globe and Mail.