Image Credit: www.mejorentranvia.com via springwise.com
To get citizens out of their cars and onto a newly-opened public trolley system, the city of Murcia, Spain recently embarked on a rather radical campaign: it offered people lifetime trolley passes in exchange for permanently reliquishing their cars.
Despite the growing popularity of hybrid and electric vehicles, giving up your car is still the single best way to reduce your carbon footprint. Car sharing services like Zipcar and RelayRides make a significant impact, but the bottom line is that those vehicles still contribute to poor air quality, traffic, and wear and tear on the roadways.
But not everyone lives in a bikeable or walkable city, and public transportation, at least in the United States, is usually only a option for those that live in dense metropolitan areas. So convincing people that they can survive without their cars takes some creative marketing.