IBM, Dolphins partner to improve fan experience - South Florida Business Journal
The Miami Dolphins have partnered with IBM to improve the fan experience by gaining insight into Sun Life Stadium operations.
Using the IBM (NYSE: IBM) Intelligent Operations Center for Smarter Cities, stadium officials can access real-time data ranging from weather alerts and security information to stadium traffic flow and fan concession preferences, a press release said.
In the second part of this series, we look at new digital challenges that IBM’s CMO study pinpoints, including the explosion of data and mobile devices.
In the first part of this article, we discussed how IBM’s new CMO study, which gathered information from nearly 2,000 chief marketing officers worldwide, reveals marketers lagging to keep up with new social media trends. In addition to this shift, the study shows several other key challenges, including information overload and new devices, facing CMOs today.
While CMOs are struggling to gauge consumer opinions on social media platforms, they are also having trouble using social media as a communication tool.
According to the research, “56 percent of CMOs viewing social media as a key engagement channel.” The various choices in platforms—from Twitter and Facebook to YouTube—and the vast numbers of users makes it complex for companies to reach a targeted audience.
The study identifies the worldwide data explosion as another key challenge facing CMOs. “The increasing volume, variety and velocity of data available from new digital sources like social networks, in addition to traditional sources such as sales data and market research, tops the list of CMO challenges,” IBM reports. With such massive amounts of information, obtaining valuable and accurate insights about consumer views can be nearly impossible.
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Could data mining prevent another 60-mile traffic jam?
China may have recently gained the honor of officially becoming the world’s second-largest economy, and with that honor also came some of the spoils — including the world’s most gigantic traffic jam. A 60-mile gridlock extending from Beijing to the reaches of Inner Mongolia. (The latest report say the jam-up has vanished, somehow.) Another Beijing traffic jam With growth, cities such as Beijing face traffic nightmares. Perhaps Chinese planners could look south, to Singapore, for ways technology and analytics can help tamp down the likelihood of such incidents. In Singapore controllers receive real-time data through sensors to model and predict future traffic flows “with 90% accuracy.”
“Usman Haque - founder of pachube.com - started by discounting the subject of the debate altogether, saying ‘cities are processes, things we build everyday’, suggesting no amount of data can reduce the power human beings have in shaping cities. Instead, Haque chose to focus on data as a unique opportunity for society. Calling it an opportunity for increased accountability and equality between individuals and corporations, Haque ended by telling the audience we should be asking ‘how do we want things to change’ not ‘how are things going to change?’”
Skyhook Wireless released a huge set of location trend data. SpotRank, as the data is called, shares out ranking trends for locations around the world. The maps above show the SpotRanks of those locations.
polis: a blog about cities: Mapping as Transformative Agent in Architectural Practice
In turning the information overload of the 21st century from a source of stress into an opportunity to build upon existing resources in a coherent way, mapping as a process plays a critical role.
