How Social Listening Can Improve Your Daily Commute | A Smarter Planet Blog
If you run over a pothole or perhaps a train is delayed on your morning commute, what do you do? It’s unlikely that you would pick up the phone to call the city to report it or attend a meeting on the topic being held by your local government. The more likely scenario is that you would take to social media to mention the location of the pothole or express your frustration with the delay.
Today’s citizens can be seen as engaged but in a very different manner. Twitter, Facebook and other social channels serve as a 24/7 town hall meeting for an increasing number of us digitally connected citizens. Social listening and analysis can be a valuable tool for cities.