The Greater Lansing area has greatly begun to embrace the entrepreneurial spirit that has long laid dormant during the auto glory years. One way the city is doing this is by encouraging its younger members to innovate in order to build a diverse and up and coming economy. Examples of this are a group called #gumball that meets every week to collaborate on their ideas for start ups, non profits, clubs, events, etc. Michigan State University has also adopted an entrepreneurship curriculum that will be coupled with The Hatch, a student-led business incubator. The incubator will give students a physical space to begin developing their business ideas as well as offer amenities such as a mentorship program, business development guidance and so much more. Lansing has embraced its future generation to become a leader in innovation.