Trends & Transportation: Younger Generation Prefer Electronics Over Cars - CNBC
Kal Gyimesi IBM Institute for Business Value
Today, a confluence of events is starting to change all that. Industry research indicates that younger people don’t value vehicle ownership like their older (over thirty) brothers and sisters or their parents do. It’s no accident that many of these younger folks are leading an urbanization movement, the exact opposite of the stampede to the suburbs that characterized their parents’ and grandparents’ generations. In the city, younger drivers today see cars as an underutilized, expensive and hard to keep asset. Even in suburban and rural areas, young people often have a desire to live environmentally sustainable lives, and increasingly take a dim view of owning gas- or diesel-powered cars.