On Tuesday, Oct. 27th, a convoy of dozens of hybrid trucks will be rolling through Atlanta on their way to the Hybrid Truck 2009 National Conference at the Georgia World Congress Center. As part of the conference, IBM will also be publishing its new study, Truck2020, which examines the critical role that next generation trucking will play in making cities, supply chains, retail businesses and many aspects of our planet smarter, greener and more innovative.
Speaking of next generations, many kids ( and plenty of grownup kids) love trucks. To feed that passion and promote interest in this emerging high-tech industry, IBM’s Institute for Business Value, which produced the Truck2020 report, is organizing a multimedia collaboration via Twitter for spectators and convoy participants. We’re calling it a “TwitStop.” See details on how people in the Atlanta area can be part of this social media mashup.
Trucks, Technology & Twitter: the Atlanta Hybrid Truck Convoy and the Truck2020 TwitStop