To help spur the economy, I’d like to see Virtual Storefronts created for products or services via Augmented Reality (AR). In this video demonstrating how AR was used to virtually paint an abandoned warehouse, you can see how simple it would be to create cyber representations of whole stores that people could shop in via AR enabled smart phones. Each virtual kiosk could have geo-tagged videos demonstrating actual products that people could purchase by simply clicking their screen. Picture Central Park in New York City or other public spaces that could be utilized in this way by startup companies unable to afford the rents that many urban locations charge. Supply chain issues would be vastly minimized as products wouldn’t need to go to stores and them people’s homes. Retail efficiencies would provide more profit to owners, etc. Trash/waste would also be non-existent.
-John C. Havens (VP, Social Media at Porter Novelli and author of Tactical Transparency).