If you’ve walked through Covent Garden, Southbank or Oxford Street recently, the chances are you will have stumbled across the funky new Legible London pedestrian signs installed by Transport for London (TfL). These sleek, stylish ‘monoliths’ have been sprouting up all over the capital during the last year.
Each monolith is strategically placed and has:
- An easy-to-read map that is orientated to the users point of view;
- 5 and 15 minute walking distances;
- 3D drawings of key shops and buildings in the area.
Changing Londoners mental maps
The thinking behind the new system is to encourage more people to walk around London instead of driving or using already overcrowded public transport. By catching people at key decision points – such as tube stations – and providing them with the right information on walking times and local attractions, it is hoped that they will choose to walk.
According to TfL, information really is key in achieving modal shift. Research found that most Londoners mental map of London is based on the tube map which is geographically distorted and can be very misleading. For instance there are over 100 connections on the underground where its quicker to walk than take the tube! Legible London maps will often show users that their destination is closer and more walkable than they think.
Source: Sustainable Cities Collective